// SaaS onboarding and merchant tooling
For SaaS founders shipping merchant-facing tooling. Editorial product UX, multi-tenant infrastructure, dashboards that earn their place on a merchant’s screen all day.
// what we do here
01
Activation, not just signup. We design and build flows where the merchant reaches their first “wow” before the trial timer matters.
02
Multi-tenant React dashboards built on Next.js, Postgres, and proper RBAC. Editorial UI that does not look like a Bootstrap admin.
03
REST and GraphQL APIs your merchants and their devs will actually want to integrate with. Docs, SDKs, and webhooks treated as first-class product.
04
Stripe Billing wired into a clean entitlements model. Free trials, metered usage, seat-based plans, all without a six-month rebuild.
// free resource
A 22-page audit of the best (and worst) SaaS onboarding flows we have shipped or studied. Twelve patterns, with screen-by-screen breakdowns and the metrics each one moves.
// PDF preview
Yes. Some of our best work is with founders before the first paying customer. We help shape the product, ship the MVP, and put the analytics in place to learn from launch.
Yes. Either as a focused build partner for a specific surface (onboarding, dashboards, billing), or as a fractional senior team alongside in-house engineering.
Most SaaS engagements run 6 to 12 weeks for a defined milestone, followed by an optional monthly retainer for iteration.